Lady Gaga is Over

If Yesterday's POP EMERGENCY (with accompanying photo) didn't convince you that Lady Gaga is a marketer par excellence, today's video from the Haus of Gaga should.

"Lady Gaga is no longer relevant... she's a flop" reads the text under the short video of boos and jeers in which a stripped-down Lady Gaga, face covered with a clear plastic shield, pulls at tabs at the side of her face. Messages of derision continue as Gaga's mouth opens in a silent scream.

The final message reads: "DO NOT buy ARTPOP on November 11."

Will you?