Fashion
America Apparel Wants to 'Make America Gay Again'
American Apparel
Proceeds from the Pride 2016 clothing line will support efforts to pass the Equality Act.
June 07 2016 7:10 AM EST
November 04 2024 11:02 AM EST
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Proceeds from the Pride 2016 clothing line will support efforts to pass the Equality Act.
American Apparel is taking a jab at the presumptive Republican presidential nominee with a new clothing line that promises to "make American gay again."
The Pride 2016 collection includes T-shirts, tanks, and hats printed with the play on words of Donald Trump's campaign slogan.
Created in partnership with the Human Rights Campaign and The Ally Coalition, the clothing line supports the fight for LGBT equality across the country.
30 percent of sales and 100 percent of sales from American Apparel and the HRC stores, respectively, will go to supporting the Equality Act. The bill would protect sexual orientation and gender identity under federal civil rights law.
The clothing line comes with a social media campaign, #MakeAmericaGayAgain, and videos from supporters--including recording artist and Glee alum Alex Newell (below).