Men of Instagram Strip Down For ‘Snow Challenge’

It turns out that no matter what season it is people can't resist putting themselves in uncomfortably cold situations.

As 2014's ice bucket challenge showed us, if people are given the opportunity to strip down and shiver for their Instagram followers, they will. Enter Winter Storm Jonas who obligingly dumped more than two feet of snow on the eastern seaboard. Whether they're swimming through it or flipping into it, men across Instagram stripped down to their skivvies (or completely) to show Jonas they could handle however many inches he gave them.

A video posted by Andrew Kujawski (@drewski400) on Jan 24, 2016 at 8:58am PST