Boys wrestle with body image issues too.
To help combat this, Nickolay Lamm is releasing a boy Lammily doll modeled off of the CDC's data on the average measurements and BMI for 19-year-old and 24-year-old males in the U.S..
"I feel men also feel pressure in the form of not being tall, not having enough hair, not having enough muscle, etc.," Lamm told The Huffington Post. "I think those are things which few talk about because, as a guy, you're kind of expected not to worry too much about your appearance and because women face beauty standards on another level."
The doll is well on its way towards landing into the hands of young children. The crowdfunding campaign just launched today and has already raised $8,000 out of its $70,000 goal.
In his Huffpost interview, Lamm spoke about the personal inspiration behind the Normal Ken doll.
"Back in high school I thought I needed to lose weight because I read that I needed a really low body fat percentage in order to achieve a six pack. I'm not that tall, so I'm like, 'Hey, at least I'll have a six pack!' I became so skinny that I just didn't recognize myself anymore."
We wish Normal Ken was around when we were kids.
You can find out more about Normal Ken and donate to the crowdfunding campaign here.