Josh Harnett Takes a Snap For Armani; Marc Jacobs Ditches the Bitches; Spring 2009 Ready-to-Wear Hits the Runways in Milan; Smell This: Prada Infusion d'Homme; Smell This, Too: Gucci Pour Homme; The Givenchy Man Hits the Streets

Photo: Getty Images

Fulfilling reports last month, Josh Harnett can now be seen in the new fragrance campaign for Emporio Armani's Diamonds for Men. Meant to look like Harnett's being hounded by paparazzi, it comes off as wishful thinking because, really, who's following him around these days? [WWD]

Not only did Marc Jacobs drop the female gliterrati from his ad campaigns, but it looks like he is doing away with female models all together! For his Fall/Winter 08 collection he shot mens and womenswear on it-boy model Cole Mohr. With legs like his he should have been the one dangling them from a bag. Sorry, Posh. [Models.com]

Men's Spring 2009 ready-to-wear kicks off today in Milan, bringing next year's warm weather trends just as I'm getting ready to beef up my wardrobe with all the looks I saw for fall. I'll try not to get ahead of myself and stay in season, but Neil Barrett's collection is already pretty inspiring. [Men.Style.Com]

Slated to preview this week during the men's ready-to-wear shows in Milan is Prada's new men's fragrance, Infusion d'Homme. It hit's counters in September...[WWD]

...And Gucci will be ready with a rebuff. Frida Giannini had crafter her own scent for men that will also go public in September, and, with sales expected to reach $180 to 200 million, Prada better be ready for a throwdown. [WWD]

Creative Director Ricardo Tisci did wonders for womenswear at Givenchy, and now he is taking his eye for detail to his men's looks. "My concept is to design styles for real men. Elegant, sharp, masculine clothes with a twinge of Latino street boy confidence." Que bueno. [DNR]

-- SETH PLATTNER