Sniff This: Guerlain Homme; Sonia Rykiel Bows Out of Menswear; Alessandro Dell'Acqua takes over Malo; Juicy Couture Rebrand's Men's Line

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Look out for another men's fragrance to hit the shelves come August. Guerlain Homme, the third scent from the label, promises a "mojito accord with lime and mint." Ole! [Cosmetic News]

Due to lackluster sales outside of France, Sonia Rykiel has given the axe to its menswear line, Rykiel Homme. The label will show it's final spring/summer collection in Paris next month. I would be sad, but I'm just so over velvet suits. [British Vogue]

Malo recently named its new Creative Director, and it's a doozie--Alessandro Dell'Acqua. He replaces 6267 duo Tommaso Aquilano and Roberto Rimondi, who went to Ferre last month, and you bet all eyes will be on the next Malo collection to see how Dell'Acqua punches up the brand. [WWD]

It's been five years since Juicy Couture launched their men's line, and now they're finally getting around to giving it it's own name: Dirty English. If that's all they could come up with after five years, I would have been more than happy waiting longer for something a little more demure. [DNR]

-- SETH PLATTNER