Cold Method Plays Hard

The collections are based upon what the label has deemed the 9 aesthetics (aka pieces) of an appropriately dressed man: t-shirt, denim, shirt, pants, knitwear, suit, coat, accessory and cm2, their expanded label (and shameless plug). The idea might seem obvious, but the clothes -- with their smart tailoring, various textures, and mix-matchability -- allow head designer Mark Ainsworth to get away with it. Plus, his philosophy isn't such a bad mantra: "These [9 aesthetics] accentuate a man's personality. At first you won't notice me, but if you look closer I will catch your eye. I make men look discreetly well dressed." After all, sometimes an understatement is the most powerful kind.