Diesel: Got (Taxidermic) Bear?

Thanks to copyranter, Diesel's new three piece billboard at the intersection of Houston and Crosby Streets in NYC is stirring quite the buzz. Sexual provocation with none other than a bear? Hm, I wonder what all the fuss is about? But, bear in mind Diesel's history for palpably sexual and queer advertisements (although, of course, suggestive bestiality in the literal context crosses the line of common decency).

We all know that this bear is the representation of Bears in the gay subculture but nice try -- nubile boys and Bears usually don't mix. Will the shock of this ad compel some to drop cash at the nearest Diesel? That remains to be seen.