We Heart Joan Collins for Alexis Bittar

We can't help but love the new ad campaign for Alexis Bittar's line of jewelery. Joan has been collecting Alexis's pieces for quite some time now, but the designer only recently discovered this through a friend. We adored Joan Collins as super bitch Alexis Carrington in Aaron Spelling's '80s hit Dynasty, and at 76 the lady still has what it takes and looks far more fabulous than most gaunt young models, so it seems only right that one Alexis should join forces with another. Check out more about the shoot at here.