What's New With Nooka?

It's no secret that Nooka regularly makes wrists pop with some of the hippest time pieces on the market. Now the brand is dedicating itself to tricking out your waist, too. Their new line of Strip belts, available in an array of cartoon colors and made from BASF's new Ellastolan thermoplastic polyurethane material, giving it a similar feel to Nooka's Zub line of watches, features an innovative snap and release closure system, allowing each wearer to adjust it to their exact waist size. The belt's playfully futuristic design can easily brighten up a ho-hum jeans and t-shirt combo, but it's understated enough to keep you from looking like a sloppy, arcade-tromping 12-year-old.

For more on the Nooka Strip belt and pick up one of your own, head here.