Burberry Goes Acoustic

Burberry announces that it will launch Burberry Acoustic, a collaboration with British artists across multiple Burberry experiences through the attitude and energy of music. All artists will be chosen by Christopher Bailey, Burberry Chief Creative Officer.

"We have collaborated on so many projects with new and young emerging British bands over the years," says Bailey. "We felt that with the great interaction that we have experienced with our social media website, artofthetrench, that we could collaborate with musicians and artists to put together an incredible group of ongoing acoustic sessions from some of the finest talent coming out of the UK and bring them to the broad global Burberry audience."

The announcement comes on the eve of the Burberry Prorsum Spring Summer 2011 menswear show, which will be live streamed from Milan on Saturday 19 June at 3PM (GMT+2).

Pre-show content is available now on Burberry.com including the launch of the first Burberry Acoustic track, "Alleyway" by Life in Film, as well as today's track, "Remember" by Misty.

Outerwear and accessories from the runway will be available to order immediately after the show exclusively and will only be available to order until 26 June -- purchases will be delivered within six to eight weeks.

Burberry live stream can be viewed globally and on iPhone and iPad devices.