WATCH: Drake Jensen's 'Scars'

The track, from his latest album, OUTlaw, tells a personal story but is also meant to raise awareness about bullying among LGBT youth and its lasting effects.

The visuals in the vid are decidedly more leather daddy than cowboy, but we're sure it will appeal to his target demographic. Jensen premiered the song this week at the Hard Rock Cafe in Nashville before the city's annual Pride event. Watch "Scars" below: