Popnography
Super Bowl Preview: David Beckham Scales Buildings in His Undies
Super Bowl Preview: David Beckham Scales Buildings in His Undies
Check out a snippet of his upcoming ad
January 24 2014 8:50 AM EST
March 23 2016 2:08 AM EST
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Super Bowl Preview: David Beckham Scales Buildings in His Undies
Check out a snippet of his upcoming ad
David Beckham is returning to the Super Bowl, and this time he's upped the ante. In a new campaign for his H&M bodywear, viewers are in charge of what ad will run the night of the big game: #Covered or #Uncovered.
While fans vote on which Becks they want to see running through the streets, H&M has released a behind-the-scenes look at the campaign. Nicholas Winding Refn (Drive, Only God Forgives) directs Becks as he scales rooftops and buildings across London.
"He's a magnet -- you very much move toward him," Refn says. We totally agree.
Frankly, we'll just take more of this:
More teasers here.