Fashion
Bottega Veneta to Permanently Do Away With Gendered Catwalks
Maybe gender in fashion will soon be a thing of the past.
November 28 2016 7:35 AM EST
November 04 2024 10:50 AM EST
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Maybe gender in fashion will soon be a thing of the past.
Bottega Veneta recently celebrated their 50th Anniversary with a male/female combined ready-to-wear show (and gorgeous Cruise collection), and now, according to a statement from the brand, the gender fusion will be a permanent staple of the fashion house's runways.
"2016 marks an important year for Bottega Veneta and it deserves a proper celebration in view of [the brand's] further development," Carlo Alberto Beratta, chief executive of the brand, said to Business of Fashion, on the house's decision to combine all men's and women's shows moving forward.
"Showing women and men together is quite an organic move for us. Tomas Maier's (Veneta's creative director) vision is of Bottega Veneta as a lifestyle brand, built on both genders, and it has been like this for the last 15 years of his creative direction."
Veneta follows Burberry, who's already switched to co-ed runways, and Vetements and Gucci, who've also revealed they'll be making the switch next year.
Veneta will remain with the traditional "see now, buy later" business model of fashion shows, a model that's been eschewed recently by brands like Tom Ford in favor of a "see-now, buy-now" system.
Check out the full S/S 17 RTW collection here.