Gucci Channels 'Pink Flamingos' in Pre-Fall Campaign

Gucci's new campaign for pre-fall 2016 is set in a glass-domed tropical aviary where wild plants and wandering flamingos move freely across patterned rugs and among piles of old books. A surreal riot of colours, textures, and movement recall the spirit of Gucci's new flora and fauna-based prints --loved by the likes of Beyonce, Florence Wlech, and Rihanna. Populated by a cast of carefree characters, the campaign is an exploration of the bizarre and the eccentric in an eye-popping wonderland where more is definitely more.

Click through to see all the images, and watch the campaign video below:

Photography by Glen Luchford. Styling by Jane How. Creative director: Alessandro Michele. Art director: Christopher Simmonds. Set design by Gideon Ponte. Hair by Paul Hanlon. Make up by Yadim Carranza. Models: Nicole Atieno, Polina Oganicheva, Eva Minaeva, Laura Hagested, Lia Pavlova, Fionnan Michael Byrne-Perkins, Elie Van Ravels, Anton Tofgart and Lucas Dambros.