Maybelline Gets Into the Manscara Game with Male Spokesmodel

Following in Cover Gurl's Girl's footsteps, Maybelline has signed its first male spokesmodel in Instagram and YouTube slay-lebrity Manny Gutierrez, aka Manny Mua.

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With over 2 million YouTube subscribers and 3 million Insta followers, Gutierrez was probably a no-brainer for the cosmetics giant. He stars alongside fellow internet star Shayla Mitchell (aka Makeupshayla) in a new campaign, "That Boss Life."

In a statement, Gutierrez said he was "thrilled to be able to work with a global brand like Maybelline that is recognizing male influencer talent and is willing to shine a spotlight on it."

Check out Manny and Shayla living their boss life below: