OUT Editorial: Pretty in Pink

When Brooks Brothers unveiled its pink polo in the 1940s, the smallest sizes went flying off the racks--because women were buying them. (In response, the menswear brand collaborated with Vogue to create a version just for the ladies.) We've come a long way since then, an era when pink was considered "delicate" and "feminine." If pink on a guy conveys anything in 2017, it's confidence. Yes, real men do wear pink--at least those with the savvy to pull off a daring, eye-catching look. This spring, multiple designers are thinking pink, and they're serving it up in a cornucopia of shades. You can go bold with head-to-toe offerings from Bottega Veneta, or you can dabble with champagne pieces from Ermenegildo Zegna. Salmon, blush, or bashful--whatever you call it, pink is the definitive color for today's modern bon vivant.

Suit: Topman Design, Sweater: Bally, Shoes: Thom Browne

Photography: Eric White

Styling: Michael Cook

Groomer: Caitlin Wooters (Using Amika & MAC Cosmetics)

Model: Luca Jamal (at Soul Artist Managment)