Gucci Fall '17 Campaign Sees Models Kissing Aliens & Fighting Dinosaurs

Gucci's once again solidified its reputation as the coolest and weirdest of the big fashion houses: their new fall '17 campaign puts models in extraterrestrial situations. One strawberry blonde beauty locks lips with a space alien--another damsel is lifted out of a lagoon by a swamp monster, and a third high fashion hero throws a spear at a gigantic Tyrannosaurus Rex. There's scenes in the desert, scenes in spaceships, and scenes in indefinable areas, like the one above.

The campaign was shot by Glen Luchford, and, as one could only hope after looking at the images, is accompanied by a fashion film, also by Luchford. In the video, the campaign images come to life in lo-fi scenes that beg the question: why isn't there a feature length sci-fi film styled completely in Gucci?

Photo by Glen Luchford for Gucci Fall '17

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