Jacob Tobia is the Face of Fluide’s Spring Lip Campaign

Writer and activist Jacob Tobia seems to have found their perfect match with a new line of makeup for all gender expressions.

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It was announced this week that Tobia will be the face of Fluide's "Uncuffed" spring lip collection. The partnership is a mutual boon for the individual and brand that are both advocating for more non-binary representation. "Fluide celebrates the beauty of non-binary and gender nonconforming people not in spite of our trans identity, but because of it," said Tobia in a release. "For decades, gender nonconforming people have been at the forefront of fashion and beauty culture, and I'm thrilled to be working with a brand like Fluide that is finally beginning to recognize our contributions."

Partnerships similar to Tobia's and Fluide's have seen a rise in popularity as an increasing number of young people distance themselves from traditional gender roles. "Fluide is about celebrating the infinite ways to express selfhood, gender and identity," said Fluide's Creative Director, Isabella Giancarlo. "Representing gender-inclusive beauty and self-expression opens up possibilities for all; in how we look, who we are and who we want to be." Shop the collection, here.