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Meet IMG Models's Brigade of Big Boys Doing Big Business
Welcome to the "Brawn" division
When it comes to fashion, the bigger boys haven't gotten so much love. We can be honest about that -- and it's important to say. Contextually, people of size have routinely been left out of the fashion conversation when it comes to modeling, and though we have had tons of progress, that's routinely been on the women's side. And though we applaud that, if what's happening over in IMG's latest division is any indication, we are about to start seeing some real size diversity on the men's side too.
In 2016, IMG, which is one of the most renowned modeling agencies in the world, launched their new division Brawn, with just one face: Zach Miko. In the three years since, the board has rounded out to seven names, who have collectively worked for the likes of Express, Nordstrom, ASOS, Tommy Hilfiger and more. They are some of the biggest names in what the industry calls Big & Tall fashion, all with a waist size of around 40 inches -- it should be noted that while that's average for American men, these models are all over 6' 1" and range up to 6' 6".
According to a new report from The Cut, the business is growing year over year. Here, we introduce you to the models and (most of) their Instagrams, that are bagging these bookings.
Zach Miko
The face that arguably started it all! Miko was the first signed to IMG's Brawn division, and is a former actor. He's worked with Target, Nordstrom, Uniqlo, Levi's, and is a writer.
Matt Wirken
Looks like casting from the sidelines is the way to go. Wirken is a professional rugby player that has now modelled for Brooks Brothers.
Nemar Parchment
Nemar is holding it down for the UK. He's built up steady with with ASOS, and actually started his career on the business side of fashion as a buyer's assistant.
Hunter Westfall
A former Division 1 football player, this 6'6.5" stunner also runs a personal fitness business. That comes, of course, between booking gigs for Destination XL, Old Navy, and Joseph A. Bank.
Bill Haley
While Haley doesn't post as much of his fashion work on his Instagram, he does have a pretty busy -- and seemingly pretty amazing -- career as a private chef.
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Mikelle Street
Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.
Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.