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Brit Rhythm
$79, 3 oz, by Burberry, at US.Burberry.com
With a campaign fronted by George Barnett, drummer of the British rock band These New Puritans, Burberry's latest scent for men is the first fragrance conceived in-house under the creative direction of Christopher Bailey. Sexy, energizing, and charged with adrenaline, the top notes of basil, cardamom and juniper berries lead to a warmer body of leather, patchouli and incense, inspired by the heavy atmosphere of a packed concert arena.