This story is brought to you by our partners at ORTTU.
In a world where the boldest risks lead to the most profound transformations, ORTTU stands as a beacon for those unafraid to express their true selves. Founded by visionary queer fashion designer Artem Orttu, this label transcends the traditional boundaries of fashion, celebrating individuality, strength, and boundless creativity. "Life is about taking risks," says Artem, and ORTTU embodies this ethos in every stitch, every fabric, and every groundbreaking design.
Courtesy ORTTU
ORTTU’s story is as audacious as its designs. Born out of a desire to break free from societal constraints, Artem and his partner Victor embarked on a journey to redefine men's fashion. "We no longer have to live by the rules that other people set," Artem asserts. ORTTU, which stands for Open Road To The Universe, is not just a brand; it’s a movement. It signifies open-mindedness, adventure, aspiration, and the relentless pursuit of beauty and authenticity.
The journey to establishing ORTTU was fraught with challenges, yet it is these very obstacles that forged the brand's unique identity. Stranded in Istanbul during the Covid pandemic, far from their Kiev studio, Artem and Victor transformed adversity into opportunity. They set up a new studio in Turkey's capital and opened a small shop, introducing bemused locals to their flamboyant, avant-garde style. This period of adaptation and experimentation became a cornerstone of ORTTU's philosophy: to find beauty and opportunity in every situation.
Courtesy ORTTU
ORTTU’s designs are a celebration of individuality and courage, crafted for men who are in touch with their inner selves and unafraid to express it. "Wearing ORTTU means no longer hiding your true self. It’s a declaration: I am here and this is who I am," says Artem. The brand’s collections, known for their unique tailoring, luxurious fabrics, and daring details, speak to those who defy gender stereotypes and embrace their desires.
Courtesy ORTTU
From sexy, super-fitted lace to playful cropped jackets, ORTTU’s creations are an invitation to break the mold and embrace one’s true identity. "I design for the people who inspire me," Artem shares. Each piece reflects a commitment to individuality and an unyielding passion for innovation. ORTTU is more than a clothing line; it’s a community for those who dare to be different.
ORTTU empowers its wearers to take risks and pursue their dreams, no matter how audacious they may seem. "If you dream of being an artist or a performer, don’t wait; start now," Artem advises. The label encourages taking manageable risks, learning from failures, and continuously striving for what one truly wants. This philosophy is woven into the fabric of ORTTU, inspiring its community to live boldly and authentically.
Courtesy ORTTU
Artem's admiration for those who wear ORTTU is palpable. "I really love and admire everyone who wears ORTTU," he says. The brand's pieces are designed for true individuals who know what they want in life and are not afraid to chase it. This connection between designer and wearer fosters a unique bond, making every ORTTU garment a symbol of personal empowerment and expression.
In a world that often demands conformity, ORTTU stands out as a celebration of self-expression and individuality. Artem Orttu’s vision for the brand is one of boldness, authenticity, and relentless creativity. ORTTU is for those who dare to live their truth, who embrace their unique identity, and who are unafraid to take risks. It’s more than fashion; it’s a declaration of self-love and courage.
Courtesy ORTTU
Step into the world of ORTTU, where fashion meets fearless expression. Explore the latest collections and join a community that celebrates you for who you truly are. Embrace ORTTU and receive 15% off your order with the discount code OUT15. Your journey of self-discovery and bold fashion starts here.
See below to view style shots of different ORTTU looks.
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
Courtesy ORTTU
