Troye Sivan is bringing the heat — and the moves — in Gap's latest Fall 2024 ad campaign, which just dropped today!
Entitled "Get Loose," the ad gives us a nod to the OG '90s Gap commercials we all remember.
The long-running fashion brand pulled out all the stops for this incredibly choreographed commercial, enlisting the help of not only Sivan, but also the CDK dance company. (You know, the troupe behind the viral "Back on 74" music video.) This combination was simply a match made in choreo heaven, with Sivan and the CDK girlies dancing to "Funny Thing" by Thundercats. The message behind the campaign? "Free yourself from expectations, and dance outside the lines. Big jeans for big moves, for everyone."
For Sivan, this campaign was a no-brainer. In an interview with Rolling Stone, Sivan discussed the collaboration saying, "Gap has always been such a cool part of pop culture, and their style is right up my alley. I'm a really big fan of the branding and the clothing and everything about this felt really right to me. And then the fact that it was Sergio who was directing this campaign, it just felt like a natural extension and made perfect sense."
Dan Martensen, courtesy of Gap
Gap's newest denim collection is available now!
If these dancers can perform at this level in these jeans, Gap may be on to something...
And luckily, we'll continue to see a lot more of Troye Sivan in the near future! The pop prince will be touring North America with Charli XCX on the Sweat tour. We are sat, the stadium employees are saying the tour doesn't start till September... but we are simply too sat.
Dan Martensen, courtesy of Gap
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