David Beckham Celebrates the Launch of His Bodywear Line for H&M in London

When David Beckham strips down to his underthings, crowds gather. For the launch of his bodywear collaboration with H&M, the British fashion cognoscenti descended upon Henry Moore Courtyard in London to fete the soccer star. Greeted by an epic statue of Beckham, fans and friends gathered to see the new offerings. My personal favorite part is that the International Herald Tribune's Suzy Menkes (with her signature hair-swoop, naturally) made time to ogle the celeb. Check out the video from the party below, and some behind-the-scenes footage from the commercial as well. PS -- in case you didn't already know, you can pick up your own pair of Beckham briefs at H&M stores now.