Colton Haynes Is The New Face of Diesel

Nicola Formichetti's revamp of Diesel is now in full throttle. After treating us with a cast of sexy queer models, Lady Gaga's former stylist hired Colton Haynes to appear his latest ad campaign, photographed by Nick Knight.

"The new vision of the brand is strong for both men and women. It is a united vision," said Formichetti in a statement. "The casting is a big part of what we do at Diesel; it's the forming of a new kind of tribe."

The campaign marks a return to modelling for Colton: Let's not forget that the actor got his break at 15 as an Abercrombie & Fitch model (for those who remember, he also used to kiss boys in the gay 'zine XY before that).

Looking forward to spending next season with you, Colton!

Photo: Nick Knight