Daily Crush: Charlie by Matthew Zink Underwear

We always jump on the occasion to share a hot new underwear campaign, and this one is going to keep you warm for the whole season!

After teasing us with a few pieces from his upcoming underwear line last spring, designer Matthew Zink is launching a 15-piece bodywear collection to expand Charlie, his swimwear and footwear brand:

"The underwear collection celebrates the same effortless style as our swimwear," says Zink. "I wanted to offer our superior quality, comfort, and timeless sensibility in a category that our customers can enjoy every day."

Three silhouettes are offered: The Classic Trunk, The Sport Brief, and The Classic Brief (pictured below, from left).

The Charlie Signature styles are made from a luxurious Italian cotton and lycra blend, and feature an elastic waistband with the Charlie logo. Each style is offered in black, white, and black & white.

The collection also incorporates Zink's signature Grecian styles, constructed from premium Italian microfiber nylon and lycra, with a custom-engineered pattern on the elastic waistband. Each style comes in black and white.

As with any new Charlie campaign, what we're looking forward to the most is perhaps the wave of Instagram and Twitter selfies that fans of the brand love uploading as part of Zink's exciting social media initiative, using the hashtag #CharlieFan.

We'll be keeping an eye out, so be creative! For inspiration, check out the full-size campaign image after the jump.

Underwear by Charlie by Matthew Zink, $38 each, available for pre-sale now at CharliebyMZ.com

Charlie Underwear Men's Campaign 2015:

Available for pre-sale now at CharliebyMZ.com