Model Watch: Juan Betancourt is The New Face of Intimissimi

Since Juan Betancourt became the face of Tom Ford grooming last year, we haven't been able to keep our eyes off the sexy Cuban. And the model has been hard at work trying to climb the fashion industry ladder, landing campaigns for Loewe, and gracing us with steamy editorials for magazines such as Made In Brazil and Fashion For Men.

Betancourt's latest project is the new fall/winter campaign of the Italian underwear brand Intimissimi. Click though to enjoy the first images.

Juan Betancourt for Intimissimi.

Juan Betancourt for Intimissimi.

Juan Betancourt for Intimissimi.

Juan Betancourt for Intimissimi.