Underwear Company Celebrates 10th Year With 'Ergonomic Pouches'

Body by Sukrew

British-based underwear company Sukrew is not letting Pride month close without celebrating its 10th anniversary and unveiling new styles.

Sukrew, founded by Kingsley Hamilton and available from the U.K. to the U.S. to China and many places in between, is known for tight fits that accentuate bulges. The underwear is available in briefs, jocks, thongs, trunks, and a "fetish" version sans crotch, and the company also sells swimwear with similarly form-fitting styles. Hamilton describes the cut of his underwear and bathing suits as containing "ergonomic pouches," "dynamic shapes," and "thoughtful fabric choices."

For the company's 10th anniversary, Hamilton announced a new "super low-rise brief," along with a singlet ("perfect for partying"), and a mesh vest/short set — the shorts have a shaped pouch and are see-through, but designed to be worn with underwear.

“We aim to create underwear that makes you look and feel sexy without restriction or discomfort," Kingsley says in a statement. "We’ve never compromised on comfort, providing underwear with sex appeal that can be worn all day long.

Check out more styles here and below.