This story is brought to you by our partners at Kargo.
In a groundbreaking announcement made earlier this morning in Cannes, renowned Peloton instructor, dancer, and lifestyle influencer Jess King revealed her partnership with Kargo to launch her new long-form website, On The Record. This exciting collaboration, powered by Fabrik's innovative content management system, promises to revolutionize how content is experienced by blending wellness, parenting, and music into a comprehensive and engaging platform.
On The Record is poised to be a unique digital space where King will share her multifaceted insights through various content forms, including exclusive video interviews that offer her audience unparalleled engagement. King’s passion for wellness, her journey in parenting, and her deep connection to music will be the cornerstone themes of the website, designed to resonate with her diverse and loyal following.
Jess King celebrating the Kargo & Fabrik partnership in CannesCourtesy Kargo
Jess King expressed her enthusiasm for the partnership, saying, “I am thrilled to partner with Kargo to launch my new site, On The Record. The team has been huge supporters of my work and of diverse creators in general. They offer incredible technology and support for diverse creators. The combination of Fabrik’s unique content platform and the opportunity to participate in the MCA program made the partnership incredibly appealing. I am excited to create an incredible content experience for my audience and to work with advertisers in new ways.”
Kargo’s role in this collaboration is pivotal. The company’s Fabrik platform will host On The Record, providing the robust ad tech infrastructure necessary to facilitate advertiser engagements and activations. Fabrik is celebrated for its flexible publishing capabilities and sleek user experience, ensuring that King’s content is delivered seamlessly and beautifully. Additionally, its integration with Kargo’s unique ad formats and programmatic technology opens up limitless creative advertising opportunities.
Jess King in Cannes to announce the Fabrik partnershipCourtesy Kargo
The launch of On The Record is further bolstered by King’s involvement in Kargo’s Multicultural Content Amplifier Program (MCA). This initiative aligns perfectly with King’s advocacy for LGBTQ+ and Latinx cultures, helping to scale up audience reach and revenue growth for diverse-owned and operated sites. By reinvesting funds from premium brand activations, Kargo supports content creation and amplification, enabling publishers to increase their supply and connect with more advertisers. This, in turn, generates more revenue and provides new growth tools.
Michael Shaughnessy, COO at Kargo, lauded the partnership, saying, “Jess King brings talent and passion to everything that she does, and we are thrilled to work with her on the exciting launch of her new site On The Record. Fabrik is built with creators like Jess in mind, who are looking for a content management solution that gives them incredible creativity and flexibility as well as access to creative formats and ad technology. As a member of MCA, we also look forward to amplifying Jess’s voice and connecting Jess’s content and audiences to our advertiser partners in the near future.”
Jess King in Cannes to celebrate the Kargo & Fabrik partnershipCourtesy Kargo
Kargo, a leader in creating captivating consumer experiences, continues to set industry standards with its suite of exclusive cross-channel advertising solutions. By partnering with influential creators like Jess King, Kargo exemplifies its commitment to supporting diverse voices and delivering premium media experiences.
With the launch of On The Record, Jess King is set to create a vibrant and dynamic platform that not only enriches her audience's lives but also showcases the powerful synergy between innovative content creation and cutting-edge advertising technology. This partnership marks a significant milestone in the digital content landscape, promising to inspire and engage audiences worldwide.
