Little Mix star Jade is selling butt plugs, lube, & thongs as merch

Former Little Mix star Jade knows exactly who her audience is.

Hint: it's the gays!

Jade released her third single, "Fantasy," last week alongside a shimmery music video directed by David LaChapelle depicting a disco delight cut short by a bloody surprise. She then premiered new merch on social media, writing:

"Whatever floats your boat I’ve got it for you babe."

The drop includes your typical hoodies and vinyls but fans were quick to notice a black thong that reads "Fantasy," butt plugs, and lubricant.

The sex toys are only sold alongside a sleep mask and beaded thong in a Howl bundle box, priced at 75 pounds on her website.

With only three singles out, the "Angel of My Dreams" singer has already shown that her solo era is for the girls, the gays, the theys, and the thems; just ask Ncuti Gatwa who introduces her song "Midnight Cowboy." Jade has also proven that she's both a student and master of pop. Each single so far has explored a different pop realm, and she always adds her own dark twist to the material. Jade is quickly becoming one of the most exciting pop acts of the year.

Her debut solo album is expected soon. Watch the music video for "Fantasy" now.