35 Pride products from brands that actually give back to the LGBTQ+ community

These brands are putting their money where their mouths are this Pride Month.

Are you ready for a month of rainbow capitalism?

It's June (better known to global LGBTQ+ community as Pride Month!) and that means that we're all being inundated with a wave of rainbow flags, empowering messages, and (probably most prominent) images and ads from brands offering so much Pride-themed merch. But not all of it is created equal!

During Pride, some companies seek to only profit off the idea that they are "allies," but more and more companies are collaborating with queer artists and designers and using money to actually support LGBTQ+ organizations.

These products actually do something to benefit the LGBTQ+ community other than just giving us another option of rainbow socks or mugs to buy.

Scroll through to see which Pride products actually give back to the LGBTQ+ community this month, and keep checking back as we update throughout the month of June.

1. TomboyX

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TomboyX is a queer-founded clothing brand that aims to serve the LGBTQ+ community with its inclusive sizing and styles. The company sells briefs, boy shorts, bras, binders, boxer briefs, and more in several different rainbow styles perfect for Pride. The company gives to LGBTQ+ non-profits all year long.

2. Pressed Juicery

This cold-pressed juice company has a limited edition Pride Pack featuring custom labels designed by three LGBTQ+ artists: Javier Galindo, Indi Ho, and Tzasná Pérez Espinosa. The pack features the artwork on 3 of Pressed Juicery's most popular flavors (Citrus 2, Strawberry Orange Mango, and Greens 3) and can be bought in stores or online. Purchases made in June directly support PFLAG National.

3. Dockers

Docker's all-new Pride collection for 2024 features five pieces with unique graphics from artist Rawley Clark. The collection includes t-shirts, tank tops and sweatshirts. Dockers is partnering with the Stonewall Community Foundation for the seventh year this year.

4. Calvin Klein

Iconic clothing brand Calvin Klein recently launched its 2024 Pride collection with a campaign starring Jeremy Pope and Cara Delevingne. The collection includes underwear, including Calvin Klein's signature cotton stretch and modern cotton styles, tees, and a tank. Calvin Klein partners with organizations like the Transgender Law Center and ILGA World and has donated over $240,00 this year. CK stores in North America will also be hosting a register roundup from June 3 to July 6, with all proceeds going to ILGA World.

5. Skittles

Candy brand Skittles is back with another Pride Pack this year in support of GLAAD. For the fifth year in a row, Skittles is donating $1 per every Pride pack sold (up to $100,000) to GLAAD. Skittles is also doing a GLAAD donor matching program where GLAAD donors can receive a limited edition hip pack featuring the 2024 Pride pack design. Skittles will match all donations up to $25,000 and the first 500 donors to make a matched gift of $75 or more will receive the hip pack.

6. IKEA

IKEA US has launched a new rainbow cake at IKEA restaurants across the country for $3.99, with up to $100,000 of proceeds going to True Colors United. Additionally, starting June 1, 100 percent of retail sale price (up to $50,000) of both sizes of the iconic Storstomma bag will be donated to Rainbow Railroad.

7. Skullcandy

Skullcandy's new limited edition All Love Terrain XL wireless bluetooth speaker is made in partnership with To Write Love on Her Arms and proceeds will benefit mental health support programs specifically designed for the LGBTQ+ community.

8. Reebok

Reebok's newest Unity by Reebok installment features graphic tees, pants, hoodies, and shorts, as well as three different styles of shoe. In conjunction with the collection, Reebok is donating $10,000 to the Boston Alliance of LGBTQ+ Youth.

9. NIVEA

This year, Nivea is partnering with PFLAG National for the "Proud in Your Skin" campaign, which features not only a limited-edition, Pride-themed Nivea creme tin, but also influencer partnerships, supporting the PFLAG Connects: Communities program, promoting empowerment and support for LGBTQ+ individuals, and more.

10. Bombas

Bombas socks is back with its newest Pride collection, featuring tees, underwear, and, of course, socks, in a variety of styles. For every purchase from the Pride collection, an essential clothing item will be donated by Bombas to organizations in support of LGBTQ+ people.

11. Bluebella

Swimwear and lingerie brand Bluebella launches its Pride campaign this June with a vibrant new swimwear collection. For the second year in a row, Bluebella is donating 10 percent of swimwear profits during Pride month to support Outright International.

12. Pura Vida

Pura Vida's Pride collection features a variety of gorgeous bracelets, rings, necklaces, and earrings, with all sorts of designs that signify and celebrate different aspects of the LGBTQ+ community. For every bracelet sold, Pura Vida will donate 5 percent of the purchase price to The Trevor Project.

13. Adidas

This year, the iconic athletic and lifestyle brand teamed up with popular queer Brazilian pop star Pabllo Vittar, as well as LGBTQ+ athletes and allies Tom Daley, Layshia Clarendon, Stonewall FC London player Jo Kokkinopliti, and Athlete Ally founder Hudson Taylor, to co-create and launch their 2024 Pride collection, which can be shopped on the official Adidas website. The collection benefits Athlete Ally, a non-profit organization that advocates and rallies for more LGBTQ+ inclusion and equity in the world of sports.

14. Wildfang

While Wildfang doesn't do a specific Pride collection per se, since 2022, the company has taken the 1 percent pledge in collaboration with Pledge 1%, committing 1 percent of its annual revenue to organizations. So far, Wildfang has given more than $1 million to organizations like The Trevor Project, ACLU, Planned Parenthood, and Tegan & Sara Foundation.

15. Paula Rosen Jewelry

This June, Paula Rosen Jewelry's collection The Rainbow Room celebrates love, equality, and diversity with pendants, bracelets, and rings. 50 percent of all proceeds from The Rainbow Room will be donated to The Trevor Project.

16. Eyebuydirect

Through June 30, Eyebuydirect is donating 100% of sales proceeds (up to $50,000) from its Pride On collection of stylish rainbow and Pride flag colored frames to The Trevor Project.

17. Explorer Cold Brew

Coffee brand Explorer Cold Brew, founded by Cason Crane, supports LGBTQ+ causes year rounds through donating to causes like The Trevor Project. The company sells delicious cold brew chai and coffee concentrate in 4 caffeine levels, as well as flavors that can be added to drinks.

18. Hollister

Clothing brand Hollister's new Pride collection consists of six gender neutral pieces of clothing including both tops and bottoms. Hollister worked with long-time partner GLSEN, an education organization that helps LGBTQ+ students, on the collection and has pledged to donate $350,000 to the nonprofit this year.

19. Out of Print

Out of Print's "Bans Off Our Books" tote bag makes a strong statement against book bans, and the company is donating 10% of net sales on its entire collection this June to GLSEN and its programs like the Rainbow Library, which provides LGBTQ+ affirming texts to students with limited access due to bans.

20. Urban Decay

This Pride month, makeup brand Urban Decay is releasing the LOUD + PROUD Vinyl Record featuring songs by artists like Charli XCX, Bree Runway, Troye Sivan, SOPHIE, Scissor Sisters, MARINA, Chrissy Chlapecka, MUNA, Slayyyter, and more! For each vinyl sold at $75, $50 will be donated to the Stonewall Community Foundation, which supports over 700 nonprofits through scholarships, funding, microgrants, and consulting and training. The album art is by artist Thaddeus Coates.

21. Chrome Industries

Heritage bag brand Chrome Industries has teamed up with LGBTQ+ nonprofit True Colors United on its Pride capsule collection. 100% of profits (up to $15,000) from the collection will support True Colors United. The collection includes Chrome's best-selling bas styles including the Kadet Max, Kadet Sling, and Tensile Sling in a new grid pattern.

22. Brooks Running

Brooks Running has launched its Run Proud 2024 Collection: Brooks Running x Adam Dalton Blake in conjunction with queer Brooklyn-based artist Adam Dalton Blake. Brooks partners with Front Runners, a running club that promotes inclusivity and the LGBTQ+ community, by providing grants to local chapters.

23. Pair Eyewear

Pair Eyewear has delightful frames in rainbow, Pride flag, and many other queer themed styles in its Love Wins collection. A portion of the proceeds from this collection will support GLSEN's mission to create inclusive school environments for LGBTQ+ youth.

24. Starbucks

Starbucks has launched the latest iteration of its Artist Collection Series of cups in partnership with queer artist Sofie Birkin. Starbucks recently announced an expanded partnership with the National Center for Transgender Equality to allow employees to gain access to confidential, advisory servises and up to $500 reimbursment for eligible costs related to gender marker and name changes.

25. David Yurman

David Yurman jewelry is pairing with The Trevor Project for the third year this year. The new Pride collection of bracelets, necklaces, and tags supprts the Trevor Project with 20% of the purchase price from these designs through December 31, 2024 going to the organization. $16 of the $20 purchase price from the orange cable bracelet also goes to The Trevor Project.

26. JOANN

Fabrics and crats retailer JOANN has a large Power of Pride line that includes rainbow craft items like tie dye kits, acrylic paints, and other items like blankets, earrings, and pins.

This year, JOANN partnered with The Trevor Project and has contributed $30,000 to their cause.

27. BoxLunch

Get all your favorite fandom needs from BoxLunch, which is partnering with GLAAD this Pride. BoxLunch's Pride collection includes shirts, jerseys, socks, bags, hats and more with designs based on shows like Adventure Time, SpongeBob SquarePants, and Steven Universe. Through June, all round-up donations made on the site will go directly to GLAAD.

28. Todd Snyder

Todd Snyder has teamed up with queer artist Navot Miller for a Swim Short and Panama Shirt combo with one of Miller's bold designs. 100% of the purchase price of the collection will be donated to support Visual AIDS, a non-profit that uses art to fight AIDS.

29. Sally Hansen

This year's Sally Hansen x Pride Limited Edition Collection includes 11 metallic shades of the Progress Pride Flag, as well as 3 Salon Effects Perfect Manicure designs based on Pride flags. For the sixth year, Sally Hansen has partnered with GLAAD, and in total the company has donated over $600,000 to the organization.

30. FarmSteady

DIY culinary brand FarmSteady has the colorful Neon Bagel Making Kit and Rainbow Bagel Kit available this Pride, with $5 from every purchase of each going to GLSEN.

31. Ketel One

Instead of limiting their giving to one month, Ketel One Vodka partners with GLAAD for their annual bicoastal Media Awards each year.

32. Chambord Liqueur

Chambord Liqueur also commits to a year long celebration and championing LGBTQ+ people and causes. For the last five years, the brand has partnered with PFLAG, working with the organizaiton and donating proceeds of Chambord sales towards the organization.

33. Brooklinen

BrookLinen has partnered with the NYC LGBT Community Center to donate 100% of the proceeds from sales of its stylish Pride Beach Towel to the organization.

34.  Kitty & Vibe

Lesbian Jesus Hayley Kiyoko has teamed up with size-inclusive brand Kitty and Vibe to launch her new Palm Dreams Collection with four new vibes available on bikinis, one-pieces, and cover-ups in sizes XS to 6X. Throughout June, Kitty and Vibe will donate 10% of sales from this collection to The Trevor Project.

35. ColourPop

ColourPop has a special Pride Month digital storefront filled with Pride makeup essentials where 10% of all proceeds will go to The Trevor Project.