Super Bowl LIX: Replay the lineup of LGBTQ-inclusive ads
| 02/10/25
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Nine ads that aired during Super Bowl LIX showcased LGBTQ+ people.
These featured out figures included Michelle Rodriguez (Häagen-Dazs), Dan Levy (Homes.com), Drew Barrymore (MSC Cruises), Sha'Carri Richardson (Nike, with a Doechii voiceover), Wanda Sykes (Novartis), Jake Shane (Poppi), and Aubrey Plaza (Ritz).
Another religious-themed ad, "He Gets Us," also featured an image from a Pride parade. However, GLAAD notes in a release that the campaign has past ties to the Servant Foundation, which funds the anti-LGBTQ+ group Alliance Defending Freedom.
GLAAD, an LGBTQ+ media watchdog, also noted how queer visibility in Super Bowl ads dipped by one spot this year compared to last — and, like the prior Super Bowl, had no trans representation. Additionally, "brands continue to miss opportunities to capture consumers by relying on LGBTQ celebrities as spokespeople without additional storytelling," the release states.
"The data shows time and time again that featuring LGBTQ people in ads is important — as agreed upon by industry executives and the general public," says GLAAD CEO Sarah Kate Ellis. "While diversity decreased across this year's Super Bowl ads, companies that want to attract new consumers and employees will learn that inclusion in advertising and public communications will accelerate long-term business success."
Scroll through to see this year's lineup of LGBTQ-inclusive ads below.
Daniel Reynolds is the editor-in-chief of Out and an award-winning journalist who focuses on the intersection between entertainment and politics. This Jersey boy has now lived in Los Angeles for more than a decade.
Daniel Reynolds is the editor-in-chief of Out and an award-winning journalist who focuses on the intersection between entertainment and politics. This Jersey boy has now lived in Los Angeles for more than a decade.
Bernardo Sim is the deputy editor of Out. He's also a staff contributor to The Advocate, PRIDE, and other equalpride publications. Born in Brazil, he currently lives in South Florida.
You can follow Bernardo Sim on Instagram. Otherwise, you can find him on Bluesky, Threads, X/Twitter, and TikTok.
Bernardo Sim is the deputy editor of Out. He's also a staff contributor to The Advocate, PRIDE, and other equalpride publications. Born in Brazil, he currently lives in South Florida.
You can follow Bernardo Sim on Instagram. Otherwise, you can find him on Bluesky, Threads, X/Twitter, and TikTok.