Super Bowl LIX: Replay the lineup of LGBTQ-inclusive ads
| 02/10/25
Queer visibility in the Super Bowl commercials!
(L-R) Wanda Sykes for Novartis; Dan Levy for Homes.com; Aubrey Plaza for Ritz.Novartis; Homes.com; RitzNine ads that aired during Super Bowl LIX showcased LGBTQ+ people.
These featured out figures included Michelle Rodriguez (Häagen-Dazs), Dan Levy (Homes.com), Drew Barrymore (MSC Cruises), Sha'Carri Richardson (Nike, with a Doechii voiceover), Wanda Sykes (Novartis), Jake Shane (Poppi), and Aubrey Plaza (Ritz).
Another religious-themed ad, "He Gets Us," also featured an image from a Pride parade. However, GLAAD notes in a release that the campaign has past ties to the Servant Foundation, which funds the anti-LGBTQ+ group Alliance Defending Freedom.
GLAAD, an LGBTQ+ media watchdog, also noted how queer visibility in Super Bowl ads dipped by one spot this year compared to last — and, like the prior Super Bowl, had no trans representation. Additionally, "brands continue to miss opportunities to capture consumers by relying on LGBTQ celebrities as spokespeople without additional storytelling," the release states.
"The data shows time and time again that featuring LGBTQ people in ads is important — as agreed upon by industry executives and the general public," says GLAAD CEO Sarah Kate Ellis. "While diversity decreased across this year's Super Bowl ads, companies that want to attract new consumers and employees will learn that inclusion in advertising and public communications will accelerate long-term business success."
Scroll through to see this year's lineup of LGBTQ-inclusive ads below.
