First Look: Pietro Boselli Is Totally Adorable in His Lab Series Campaign

Hot on the heels of his Dsquared debut, Italian hunk Pietro Boselli, PhD, was tapped by Lab Series to star in a new skincare campaign. Boselli is the face of the brand's Matte Renewal Lotion, a new moisturizer for combination skin types. In the short behind-the-scenes video, the model-slash-teacher explains what the most important thing is beyond looks and intelligence. No, it's not what you think. Watch the clip below, and scroll through to see more pictures from the shoot.

Photo courtesy of Lab Series