The Super Bowl has become a worldwide sporting spectacle, and this Sunday's game between Tom Brady and the Tampa Bay Buccaneers versus Patrick Mahomes and the Kansas City Chiefs looks to be one of the most exciting ever. As in previous years, a number of non-football fans are expected to be watching as well for the highly popular television commercials. Over the years the advertising industry has pulled out all the stops for their highly expensive thirty- and sixty-second ads. This year promises to be just as rewarding for the advertising afficionados, and like in the past few years, there's a number of stars from the LGBTQ+ community making cameo appearances.
Paramount+
Paramount+'s new "Expedition: Sweet Victory" ad features an array of current, former, and cartoon stars ascending to the top of Mount Paramount where they meet tuxedoed host Patrick Stewart with Stephen Colbert pouring drinks. RuPaul, Iain Armitage, Trevor Noah, Beavis and Butt-Head, the SpongeBob Squarepants crew, and others learn all about their new streaming home at the Paramount+, which is a rebrand for CBS All Access.
Logitech
Lil Nas X is using his Super Bowl ad to preview his unreleased new single "Montero (Call Me by Your Name)". The ad from technology company Logitech feature's the DEFY LOGIC campaign which centers creators, activists, and artists who test boundaries and defy logic to achieve their goals.
"I got my start posting my songs and videos on social media; it opened up the world to me," Lil Nas X said in a statement. "Logitech and I both want to support creators who are not afraid to be themselves, who need to speak their mind and share their passion."
Michelob Ultra
The new Michelob ULTRA "Happy" ad poses the question "what if joy is the whole game, not just the end game?" with cameos from various athletes of various eras and sports. Tennis legends Serena Williams and Billie Jean King appear alongside current stars Anthony Davis and others.
M&M's
Dan Levy appears in his very first Super Bowl ad with this hilarious offering from M&M's candies. The hilarious spot features a series of characters offering a packet of M&M's along with a weak apology for some past transgression.
"In terms of the M&M's world, my part is a controversial," Levy said of his performance. "I would say it's a controversial tag on the end of this very funny spot."
