New It Trailer Solidifies Creepy Clown as a Fashion Icon

We've said it once, and we'll say it again: the clown in It is serving face, body and pedigree in every trailer we've thus far seen for Stephen King's upcoming horror film. How could she not be earning the title of "Style Legend" when every time we see her face, it's an incredible, dramatic reveal behind a perfect formation of red balloons?

Related | The Scary Clown in New It Trailer is Truly Glam, TBH

The new trailer also shows an extended scene of the tween protagonists snooping around the town sewer entrance, where they eventually stumble upon a single, floating balloon. Take a look, below.

It will be the first in a two-part adaptation of King's novel It: The Loser's Club. The film is scheduled for release September 8, so by the time Halloween comes this year, we should all be amply shook.

Thanks again to this important tweet for waking us up to It's undeniable glam: