By continuing to use our site, you agree to our Private Policy and Terms of Use.
"We wanted to honor the heaviness of Melina’s lyrics by channeling the essence of madness many feel while attempting to live up to societal standards."
Bay area singer/songwriter Jay Som (real name: Melina Duterte) premiered today her odd, neon-infused music video for the song "One More Time, Please," off of her breakout album Everybody Works. In the visual, she spits out a moth-like creature, paints her hands silver and draws hairs across her arms--abstract behavior that reflects a rejection of society's visual expectations of one another.
Related | Meet Jay Som: The New Queer Voice of Indie Rock
"We wanted to honor the heaviness of Melina's lyrics by channeling the essence of madness many feel while attempting to live up to societal standards, behaviors or even personal obsessions," said directors Christopher Good and Andreina Byrne. "This madness can become mentally and physically enslaving. We follow the main character as she attempts to satisfy these standards/obsessions until she realizes her obsession with such is more of an internalized threat. This realization of her own obsessive state guides her to find her own peace of mind and acceptance of herself."
In conversation with OUT earlier this year, Som spoke openly about facing society as a marginalized musician: "As a female-identified musician and a queer person, you have people constantly telling you the world isn't made for you," she said. "I think this is a very sensitive time where we should be thinking about people who don't have as many opportunities as the typical white indie band."
Som is currently touring Europe in support of her debut album, and will continue into America this summer, sweeping the festival circuit and headlining several shows of her own.
Take a look at "One More Time, Please," below.
