Popnography
FKA Twigs Makes Athleisure Avant-Garde in New Nike Collaboration
And we suddenly need more running tights.
January 11 2017 6:46 AM EST
November 04 2024 10:48 AM EST
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And we suddenly need more running tights.
Do you believe in more? That's the question "Good to Love" singer FKA Twigs asks us in her new Nike collaboration, which also serves as a vehicle for an unreleased track, "Trust in Me."
Related | Watch: FKA Twigs Drops New Video, 'Good To Love'
The clip, which Twigs creative directed herself, elevates athleisure through an avant-garde lens, as dancers work through choreography in a foggy forest--similar treatment to Twigs' 2015 "Glass & Patron" music video. From a fencer dueling a violinist to magical floating men, this Nike spot is Twigs at her best, and we suddenly need more running tights.
Watch FKA Twigs x Nike, below.