If you're looking for a reason to fall back in love with Sex and the City, following Dan Clay and his drag persona Carrie Dragshaw on Instagram would be a great start. What began as a silly Halloween costume last year, has transformed into a full-fledged Instadrag account with a following of more than 60k.
Clay's fixation on Carrie Bradshaw started in college, when his sexuality and love for SATC were both closeted. It wasn't until after he graduated from Northwestern and moved to New York City that he openly watched the show. "When Sex and the City originally aired, I wasn't out," Clay says. "At that time in my life, I felt that being a fan of SATC would be akin to waving a rainbow flag around campus and that was not something I was ready to do. When I started watching the show after moving to New York, it felt like I was committing this minor act of self-acceptance and self-love. I was allowing myself to like what I liked."
Living only three blocks away from Carrie Bradshaw's TV apartment, Clay and his friends captured his rendition of Carrie, later posting the images to Instagram. But what Clay didn't expect was the response his pictures would receive. "I posted the first picture for my friends and it ended up going far beyond the 700 followers I had at the time," he says. "It received a lot of positive attention, a few SATC fan accounts reposted it and Sarah Jessica Parker even left a comment. I loved the joy it seemed to be bringing people, so I decided to keep posting the pictures we had taken that day."
Although the response Clay received from his posts were only encouraging, he was reluctant to initiate a side career in drag. "Even as an out and proud gay man, throughout my life I've always had lingering insecurities related to coming across as too feminine or not fitting into a particular masculine ideal," he says. "I had this self-destructive inner voice that celebrated and held onto delusions of 'traditional masculinity,' whatever that means. Then, comes Carrie. I genuinely loved dressing up as her. I loved the escape of getting into a 'character,' the self-expression of crafting her voice, the nervous energy of trying to find just the right outfit, and the positive energy Ms. Dragshaw seemed to be spreading. This all forced me to confront my own insecurities about embracing something so, literally, feminine in such a public way. I tried to pay closer attention to the side of love, and listen less to the side of self-doubt."
Clay began devoting his free time to recreating moments from the show, crafting many of Ms. Dragshaw's ensembles by hand, along with the occasional help from his close friends. As he delved deeper into the project, he took on the challenge of writing captions for his images that mimicked Carrie's iconic tone, which he says took off on a personal level and became something he wanted to continue. "I absolutely loved channeling her voice while applying it to modern situations," Clay says. "I wanted to embody Carrie with the confidence and independence I'd always wished for her. I've thought a lot about it, and I care very deeply about making this an authentic homage. Of course I make the messages my own, I have certain themes that I want to convey. Mainly: You're fucking fabulous with or without a man. You can become the love you're looking for. Happiness is right in front of you if you pay attention to the right things."
Clay saw the possibilities of making Carrie Dragshaw more than just another Instagram drag queen, and wanted to create a safe, accepting space on the Internet during a time when hate seemed to be circulating daily. Now, he says he get the "sweetest messages from people in all different areas and phases of life: divorced women trying to reclaim their sexiness, single moms wanting a simple laugh, young gay boys learning how to express themselves authentically, and guys confused with their place on the sexuality spectrum who question why they even connect to a drag queen in the first place. I think because there's a certain vulnerability to the posts, people are comfortable being vulnerable with me, and it's really created this great place of joy and love for me and I hope others, too."