Pantone Creates Special Shade of Prince-Inspired Purple

In celebration of the late great artist and icon Prince, who passed away last year, Pantone has announced the creation of a new shade of purple paint in partnership with the musician's estate. The color, called "Love Symbol #2," draws influence from Prince's famous purple Yamaha piano and his career-defining song, "Purple Rain." Here it is:

Courtesy of Pantone

"We are honored to have worked on the development of 'Love Symbol #2,' a distinctive new purple shade created in memory of Prince, 'the purple one,'" said Pantone VP Laurie Pressman. "A musical icon known for his artistic brilliance, 'Love Symbol #2' is emblematic of Prince's distinctive style. Long associated with the purple family, 'Love Symbol #2' enables Prince's unique purple shade to be consistently replicated and maintain the same iconic status as the man himself."

The shade is to be used as the "official color across the brand he left behind," according to a press release.

In anticipation, take a look at Prince performing "Purple Rain" during a rainstorm at the 2007 Super Bowl halftime show, below: