Swatch Gets a “Glam” Makeover with Sasha Velour

The winner of RuPaul's Drag Raceseason 9 has teamed up with Swatch for their newest collection, Glam. Sasha Velour stars in Swatch's video ad campaign produced by Plastik Studios and is featured in photos shot by Eli Rezkallah, as part of Swatch's initiative to "discover the over-the-top glamour that's revamping Swatch."

"It's exciting to see Swatch embrace the out-of-this-world glamour and campy fabulousness of drag, and I was particularly honored that they asked me to be the face of their new Swatch Glam campaign!" Velour told OUT.

"Seeing my face in their international advertising (which runs in Asia and the Middle East, as well as Europe and the Americas) honestly moved me to tears."

"First of all, I never thought I'd be an actual model, so that's surreal in itself! But mostly, I hope that queer people worldwide will see me looking gorgeous selling watches...and know that they too, with whatever way they express and experience gender, deserve to be represented, and to be called 'beautiful,' or 'glamorous.'"

You guys, apparently Swatch is COOL again! Let your parents know... the Holidays are right around the corner.