Kellogg Mascots Turn Purple For GLAAD's Spirit Day

The breakfast aisle will turn purple tomorrow as some of Kellogg's most recognizable mascots join the anti-bullying efforts of GLAAD's seventh annual Spirit Day. In a video released this morning, childhood icons like Tony the Tiger and Toucan Sam join forces to raise awareness around anti-LGBTQ bullying and to encourage people who might not be familiar with Spirit Day to learn more.

Ernie Keebler, Julius Pringles, Corny the Corn Flakes Mascot, and Snap, Crackle and Pop also star in the video, in which they explain how bullying can happen to anyone. As it turns out, bullying is a universal experience, even if you're a fictional tiger or an elderly elf. Spirit Day encourages participants to wear purple or "go purple" online by changing their profile pictures in order to show support for victims of bullying.

"It's up to all of us to speak out," reads a sign held by Corny the Corn Flakes Mascot, "even if you can't do it literally, because bullying is no laughing matter. And no matter how you look, where you're from, or who you love, we must all stand together."

Watch, below, and click here for more information on GLAAD's Spirit Day.