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After Viral Harry Styles SNL Skit Bread Brand Hides Horny Comments
Viewers had begun to flood the feed with eggplant emojis and “destroy me king” comments.
The power that Bowen Yang and Julio Torres have! What could have made Sara Lee the bread brand of choice for gays, has turned into the company slightly distancing itself.
On Saturday, Harry Styles made his solo hosting debut on Saturday Night Live. Directly after the showing, a skit centering on Sara Lee Bread created by Yang and Torres, went viral after the pair roped Styles into becoming our favorite chaotic bottom. In the sketch, the singer played a social media manager who mistakenly used the Sara Lee brand Instagram to drop emoji chains about being railed to death, as well as phrases like "wreck me daddy," in the comment sections of Instagram posts from Nick Jonas and random fashion twinks "with only 200 followers."
So what is a true fan to do with this sort of material? Be inspired by it of course.
\u201cSara Lee\u2019s IG is really going through it right now. 2,733 comments on one post. #NeedAKingThatCanHandle\u201d— Evan (@Evan) 1574075569
\u201c@bowenyang @juliothesquare @Harry_Styles @SaraLeeDesserts obsessed with the comments on the Sara Lee bread insta account.\u201d— Ruairidh Pritchard (@Ruairidh Pritchard) 1573991852
Show viewers took to the IRL Sara Lee Instagram account to drop a deluge of horny comments themselves. A few spiced it up with phrases like "Destroy me King," and "My throat is open," all pulling reference from SNL. And well kids, the actual social media managers over at Sara Lee didn't know what to do!
"We didn't know about or participate in the creation of the skit so as you can imagine, waking up to all those comments threw us for a bit of a loop," a brand spokesperson told The Advocate. Yang had assumed (and tweeted) the company was deleting the comments as they began to disappear. "We didn't delete any comments but did temporarily hide them until we could read through and understand what happened. All comments are now visible and we will be monitoring for any that violate Instagram standards."
"While the explicit jokes in the skit do not align with Sara Lee Bread's brand, we know SNL pushes the envelope for laughs and are taking it all in stride," they said. Good on you!
Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.
Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.
