All the Queer and Trans Folks In Super Bowl 2020 Ads So Far

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All the Queer and Trans Folks In Super Bowl 2020 Ads So Far

A triptych of stills from Super Bowl commercials.

Some of you watch the little game they play while the Super Bowl commercials air but we all know what the main attraction is. As some of the most expensive ad space a company can purchase, what makes it to television is pretty freaking important, and queers have long been a part of that.

Since at 2000, there's been LGBTQ+ inclusion in Super Bowl ads -- RuPaul gave a little face time for WebEx, likely making her the first drag queen to do so -- but this year is shaping up for an unprecedented amount of LGBTQ+ talent to make the cut. While the games aren't until Sunday, here's all the commercials we already know about.

Oh and yes, "Old Town Road" is the soundtrack for one!

Trace Lysette and Isis King for TurboTax

Trace Lysette sitting at a judge's table.

Ellen DeGeneres and Portia de Rossi for Amazon Alexa.

Ellen DeGeneres and Portia de Rossi sitting in a car.

Jonathan Van Ness for Pop-Tarts

Jonathan Van Ness in a sequined Pop Tarts jersey.

Lil Nas X for Doritos.

Lily Singh for Olay

Lily Singh dressed up like an astronaut.

Miz Cracker and Kim Chi for Sabra Hummus

Kim Chi and Miz Cracker in all red football gear

Katie Sowers for Microsoft

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Mikelle Street

Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.

All the Queer and Trans Folks In Super Bowl 2020 Ads So Far