Greater Fort Lauderdale is the epitome of inclusion and diversity as seen in their groundbreaking Greater Together campaign. (www.sunny.org/greatertogether). The campaign features a short video representing Greater Fort Lauderdale's heartfelt philosophy to welcome diverse visitors in times of travel bans and safety concerns. The video is a warm representation of cultural inclusion showcasing an array of communities including the LGBTQ+ community with couples holding hands and displaying Greater Fort Lauderdale's expression of acceptance.
The city sets itself apart with an essence of pro-diversity in its marketing. Greater Fort Lauderdale's sponsored a five-day pop-up event, "Pride Place," in New York City. Pride Place definitely created a buzz from June 18-22, 2018. It celebrated the intersection of community and culture within the LGBTQ+ community. Powered by Samsung, Pride place featured celebrities, notables, panels, luncheons, films screenings, cocktail parties, music & comedy events and more.
To further emphasize the mission behind Greater Fort Lauderdale's campaign, they had the LGBTQ+ community inside Pride Place contribute to a piece of art. Attendees took part in the activation featuring a giant human thumbprint mural that was created over the course of a week. Participants placed their individual thumbprints on the mural. When completed, the mural came together as a giant thumbprint full of colorful thumb impressions. It was donated to the Stonewall National Museum and Archives in Wilton Manors, FL., which promotes understanding through preserving and sharing the proud culture of LGBTQ+ people and their significant role in American society.
Participants also were able to experience Greater Fort Lauderdale through Samsung's technology. The technology enabled Pride Place guests to visit the destination's famous beaches through a Florida-inspired photo set, where they could take a Super Slow-Mo video.
The powerful Greater Together campaign Pride Place activations invigorated the NYC LGBTQ community while advocating for Greater Fort Lauderdale as a welcoming destination for out travelers from anywhere in the world. The city was voted one of America's Top 100 Best Places to Live, Work and Play. "In Broward County, we are making sure that we let the traveling public understand that we are a welcoming destination to all people across the world regardless of the color of their skin, whom they choose to love or what religion they believe in. We want to make sure that our message gets through despite the negative clutter they see on their nightly news, every day," said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau. From city to shore, Greater Fort Lauderdale will keep you coming back for more. Greater Fort Lauderdale is a celebration of cultural diversity and welcomes you to enjoy, visit, and live.
From the seagrass to the sawgrass, Greater Fort Lauderdale boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a vibrant cosmopolitan vibe. Visitors can enjoy 23 miles of beaches, discover over 300 miles of inland waterways, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene, and indulge in top shopping. Visit Greater Fort Lauderdale (or at live vicariously through the ones who got a taste of Greater Fort Lauderdale at Pride Place).
