Meet Fashion Santa, Model Paul Mason

Fashion Santa is back at the Yorkdale mall, located in the Toronto area. "I often say I'm Santa's younger brother -- the thinner version," model Paul Mason says, and he's certainly a hit this holiday season.

If you visit the mall to check him out in person (click here for dates), Yorkdale will donate $1 for every selfie with Fashion Santa -- up to $10,000 -- using the hashtag #YorkdaleFashionSanta.