Daily Crush: Pima Cotton Underwear by Parke & Ronen

Already a men's favorite for its tailored swimwear and retro-inspired apparel, Parke & Ronen dives into the underwear market with a line of briefs and trunks.

And they know exactly what they're doing: Their undies are made from Pima cotton, a strand known to have a softer, satin-like touch, and long-lasting properties. Add a minimalist waistband, bearing the label's logo, and mix-and-match colors, easy to pair with your daily gear (both styles are available in five shades), and we're one click away from getting ourselves a pair.

In addition to the ad campaign, which will be revealed next week, Parke & Ronen have released some behind-the-scenes images, below:

RELATED | Behind the Scenes at the Parke & Ronen Underwear Shoot

Pima cotton briefs (left, $28) and Pima cotton trunks (right, $30) by Parke and Ronen, available at ParkeandRonen.com