Abercrombie Will Donate Up to $100,000 to The Trevor Project for Pride

The brand also just launched a campaign featuring Kyle Kreiger, Stefanie Dolson, Tyler Oakley, Johnny Sibilly, and more.

Mikelle Street

Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.

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Mikelle Street

May 28 2019 2:27 PM EST

May 31 2023 5:11 PM EST

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For Pride, fashion brand Abercrombie & Fitch has partnered with The Trevor Project on a campaign featuring Tyler Oakley, Taylor Phillips, Kyle Kreiger, Stefanie Dolson, Johnny Sibilly, Crystal Anderson, TJ, Mena Sachdev, Napoleon Jinnies and Out's editor-in-chief Phillip Picardi. The campaign is one component of a year-long partnership between the brand and the nonprofit.

Titled #FaceYourFierce, the campaign is in celebration of the 50th anniversary of the Stonewall riots. In video spots, the cast share personal stories to encourage LGBTQ+ youth as The Trevor Project is the world's largest suicide prevention and crisis intervention organization for this community.

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"When LGBTQ+ young people see diverse public figures like the Trevor ambassadors in the #FaceYourFierce campaign, they feel seen and know that they are not alone," Amit Paley, CEO and executive director of The Trevor Project said in a statement. "That's what we do every day at The Trevor Project, and we are grateful to Abercrombie & Fitch for their ongoing support of LGBTQ+ youth and our mission to save LGBTQ+ young lives."

Abercrombie & Fitch will also release a Pride collection, of which a portion of the proceeds will go to the Trevor Project. Additionally, proceeds from the company's star fragrance Fierce, will be donated to Trevor Project during the month of June. -- the brand has put a $100,000 cap on this donation. Customers will also be able to round up their purchase in U.S. stores and online throughout Pride month. This money will add to the $600,000 that A&F has already donated to the organization since 2010.

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The Pride collection is a 21-piece range that includes underwear, socks, t-shirts and beach gear. With prices starting at $18 (for a 3-pack of athletic socks) the collection tops out at $68 (for a hoodie). A key stand out: the button-up shirt that will serve as the perfect replacement for anyone mourning the loss of the US Topman retail stores.

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