Photography by Danielle Levitt
The chief marketing officer for NJOY e-cigarettes has seen the culture in advertising change since 1990, when he was told it would be better to go back into the closet. Beaver refused. "I remember replying that if advertising wasn't an industry where I could be honest about who I am, then I would just choose another one."
Photographed at Dune Studios in New York City on September 16, 2013