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'Drag Race Holland's Top Prize Sadly Isn't Cash — It's This

Drag Race Holland

Money isn't everything!

MikelleStreet

Drag Race Holland is almost here! On September 18, the latest addition to theRuPaul's Drag Racefranchise will make its debut, ushering ten new performers into the family. They will compete against one another week after week for the crown as well as the title of the First Dutch Drag Superstar. And while a title like that usually comes with a little extra something-something to pad the purse, it's not so in The Netherlands.

It's important here to point out that winning top prize in a season of Drag Race and not taking home cash isn't without precedent. Last year RuPaul's Drag Race U.K. put on its debut season and The Vivienne went home with a plane ticket to LA, a crown, and some RuPeter badges -- because of how the network was set up, the show couldn't give out cash prizes at all. That said, it's extremely common for the winning queen to get some money. Drag Race Thailand, Canada's Drag Race, All Stars, The Switch, and the original Drag Race all had a check attached. But that's not going to be the case with the Dutch version.

A Drag Race Holland representative has confirmed to Out that the winning prize will be a crown provided by Fierce Jewels, a cover shoot and 10-page feature in Dutch Cosmopolitan, and a custom dress by Dutch designer Claes Iversen.

After a cursory glance around, it doesn't look as if there are any restrictions from the network (it's a commercial network) that would prohibit a cash prize, but there's no telling what kind of red tape they are facing. And while we would never say "exposure" is a replacement for pay, the queens are definitely getting that in spades; Since being announced on the cast Envy Peru has gained 20,000 followers on Instagram and Roem has gained 10,000.

RELATED | 'Drag Race Holland:' The Queens and Everything You Need to Know

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Mikelle Street

Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.

Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.