J.W. Anderson To Debut New Collection on Grindr

Photo via J-W-Anderson.com

A sign of changing times in fashion, designers are finding innovative ways to present their collections in an industry dominated by the social media diktat.

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While Tom Ford and Thomas Tait have decided to present their latest designs behind closed doors, the singularity of Jonathan Anderson, a British designer at the forefront of today's return to androgyny in menswear, is his decision to live-stream his next collection on Grindr, the hookup app gays love to hate.

As London Collections: Men is about to kick off (on January 8), Anderson announced that his fall-winter 2016 will be shared exclusively via the app. The designer explained to the New York Times why this decision was "a no-brainer":

"I think fashion is a sexy platform as well, ultimately," Anderson said. "We're all humans, so we all have to be somewhat sexually attractive to someone. That's the name of the game, with clothing."

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Anderson's show will be revealed on Sunday January 10, at 10AM (GMT) -- that's 5AM EST; perfect timing for those who need diversion from all those headless torsos after hitting the club.